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Visionary sets his sights on the sun

Visionario, a newly established Catalan company has quickly found its place among the big brands in sunglasses

A brand of sunglasses from a newly established company, Visionario, is the proof of having the right idea at the perfect time and place. So says company founder and CEO, Miquel Dosta, from Vic, who at just 25 years of age has launched a business that is already not only profitable but also highly promising. The combination of modern design and investigation, the choice of the location of the stores and online sales and production that aim to save costs without lowering quality are the key to the brand's success, which was born with a modest investment of about €400.000, and now providing a return that predicts a turnover of €1.1 million for this year.

“We combine technology and design at an affordable price to compete with other more expensive and exclusive names or the low-cost market only found on th Net,” says Dosta. He knows that his business is volume and that its strategy is to carefully study and select tourist locations, adjust costs and then to break with conventional optics, and go for medical protocols, “where the customer enters the shop and is almost obligated to purchase the product before leaving. That means our stores are also a fashion experience.”

Dosta studied brands such as Ray-Ban, Chanel, Prada, Armani or Versace and Safilia, seeing how they set their margins in production and distribution. He then decided to “democratise sunglasses without sacrificing quality and affordability.” He was also well aware of the existence of “spec-hunters” who prioritise glasses as a fashion element. The result is a line of 350 products growing at a rate of 10% per month. Based in Barcelona , Dosta is also prepared to take his product on the road so the rest of the world can have a chance to see the sun through other eyes.

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